In the Media
How this Oakland DJ is helping push Afrobeats into the Pop Mainstream
by Brandy Collins
San francisco
Chronicle
Festival Highlights
A Premier Stage
ABATL is forever focused on proving space for local talent, featuring over 4 dozen local artists across the last 3 years.
In 2024, we expanded our reach to bring international talent to the bay by featuring one of the top artists in Afrobeats out of Nigeria, BNXN fka Buju.
In the news
Creating opportunities for local entrepreneurs
Every year, we feature over 40 local artisanal vendors that offered a range of goods and services, generating $50-60K in revenue for small business owners.
California's biggest Afrobeats Outdoor fest
In 2025, we reached over 4000+ attendees, becoming one the largest Afropop festival on the West Coast.
bECOME A SPONSOR
Afrobeats at the Lake is part of a growing cultural economy creating content, experiences, and opportunities at an increasingly larger scale. Major global companies including Apple, Netflix, Sony, X (formerly Twitter), and Universal Music Group have all recognized Africa and its diaspora as one of the world's fastest-growing cultural and consumer markets.
By supporting Afrobeats at the Lake, partners have the opportunity to build meaningful relationships with a vibrant local community while contributing to the growth of small businesses, artists, and entrepreneurs. Early investment demonstrates a genuine commitment to culture and community, creating positive brand affinity, trust, and long-term loyalty among an influential and highly engaged audience.