In the Media
How this Oakland DJ is helping push Afrobeats into the Pop Mainstream
by Brandy Collins
San francisco
Chronicle
Festival Highlights
A Premier Stage
ABATL is forever focused on proving space for local talent, featuring over 4 dozen local artists across the last 3 years.
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In 2024, we expanded our reach to bring international talent to the bay by featuring one of the top artists in Afrobeats out of Nigeria, BNXN fka Buju.​
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In the news
Creating opportunities for local entrepreneurs
Every year, we feature over 40 local artisanal vendors that offered a range of goods and services, generating $50-60K in revenue for small business owners.
California's biggest Afrobeats Outdoor fest
In 2025, we reached over 4000+ attendees, becoming one the largest Afropop festival on the West Coast.
bECOME A SPONSOR
Afrobeats at the Lake is part of a growing cultural economy creating content, experiences, and opportunities at an increasingly larger scale. Major global companies including Apple, Netflix, Sony, X (formerly Twitter), and Universal Music Group have all recognized Africa and its diaspora as one of the world's fastest-growing cultural and consumer markets.
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By supporting Afrobeats at the Lake, partners have the opportunity to build meaningful relationships with a vibrant local community while contributing to the growth of small businesses, artists, and entrepreneurs. Early investment demonstrates a genuine commitment to culture and community, creating positive brand affinity, trust, and long-term loyalty among an influential and highly engaged audience.